Archive | BrandFuel Blog RSS feed for this section

#BrandFuel: Do You Need an Integrated Solution for Your Editorial Calendar?

An Interview with CoSchedule Founder, Garrett Moon

What is CoSchedule?

CoSchedule promotes itself on its website as the Social Media Editorial Calendar for WordPress. I came across the website via Twitter while getting new resources about editorial calendars. I discovered CoSchedule and its website which promised to “save time and grow traffic by scheduling blog posts and social media on a unified drag and drop calendar.”

Sign up for your Editorial Calendar trial here:

http://coschedule.com/sign-up

Find out more about CoSchedule’s WordPress Plugin here:

http://coschedule.com/training-categories/the-wordpress-plugin

Get Started with CoSchedule

After struggling with my own content marketing planning problems, I discovered this easy-to-use solution that made it simple to schedule blog posts for review. Its drag and drop calendar is available as a WordPress Plugin and helps you create an integrated social media marketing strategy with your blog content. There are many other solutions available like PostPlanner which focuses on Facebook content – http://www.postplanner.com/app-features/. There are also many WordPress Plugin editorial calendar solutions, like this one from Stress Limit Design: http://stresslimitdesign.com/editorial-calendar-plugin.

 

Why do you need an editorial calendar?

Your editorial calendar helps you:

  • Add a strategic element to your digital marketing plan;
  • Add structure and accountability to your content marketing efforts;
  • Increase productivity and helps get everyone on the same page;
  • Utilize search trends in your content;
  • Plan for important events and new product launches.

While you can create an editorial calendar with Word or Excel, having your editorial calendar through a WordPress Plugin is the optimal online editorial calendar management tool for bloggers on all levels.

Questions for Garrett Moon, Founder and Designer, CoSchedule

I recently had the opportunity to interview Garrett Moon, Founder and Designer, about CoSchedule’s editorial calendar, available as a WordPress Plugin.

  1. Why did you create CoSchedule?
  2. What’s your experience/background in Content Marketing/Web/Social Media?
  3. What is your best advice for using an editorial calendar and creating engaging content?
  4. What do you see in the future for content marketing and social media?
  5. What was your strategy for your pricing for CoSchedule?
  6. Who is your typical customer for CoSchedule?
  7. What’s your vision for CoSchedule? Future updates, changes, etc.?

 

Listen to the interview Podcast with Garrett Moon, Founder, Designer, CoSchedule here:

Are you using an editorial calendar?

What challenges do you face with your editorial calendar or your content marketing strategy?

I appreciate your questions or comments about your content marketing strategy and editorial calendar experiences.

 

#LeadershipTalks: “Going the Distance” to Become a More Effective Leader

October’s One Brick Orlando Training Session

One of the organizations I am currently involved in is One Brick Orlando. Besides serving on their board, I also help by providing trainings to the organization and to the central Florida community. This month, I’ll be discussing the foundations of leadership. I’ll be sharing my professional experiences in an interesting venue, The Bullitt Bar, a downtown Orlando pub.

LeadershipTalks is a platform to inspire and create leaders in our organization and community.

 

I would like to invite you and share your own stories about becoming a more effective leader. I’ll post the session materials for you to review. Here’s the info from the event flyer…

Are you ready to begin the training you need to become a more effective leader? Join us as we cover the following six foundations of effective leadership in a fast-paced, interactive session at a local downtown pub:

- Round 1: What is Power Networking?

- Round 2: Tell Your Story

- Round 3: Create Social Currency

- Round 4: Build Your Own Tribe

- Round 5: Champion a Cause

- Round 6: Find a Mentor

Ken DeGilio, faculty at Full Sail University and CEO at LaunchMob Media, will facilitate this social Leadership Talk. Ken has helped build the brands of national companies, international nonprofits, local companies and entrepreneurs. As a board member of One Brick Orlando, Ken assists with the Virtual Volunteer program. You can connect with Ken on LinkedIn: http://www.linkedin.com/in/kendegilio.

I’d like to know what are you currently doing to become a more effective leader. Share a link or comment below. Thanks!

Ken DeGilio, Founder/CEO, LaunchMob Media

Brand Identity Interview: Dave Goldberg, Founder, FreshNeck

This brand identity interview was conducted with FreshNeck’s founder, Dave Goldberg. The audio slide presentation is below. Dave’s answers to the brand identity questions are also below. 

How did you come up with the name, FreshNeck? How did you decide on the logo? What was the process you used to select your brand name?

We came up four or five names, and elicited feedback from friends and family. We wanted to name to be informative, telling the customer we do something related to neckwear. Incorporating the word “fresh” helps us combat the natural stigma of “renting” or “sharing” something. For our logo, we wanted something clean and simple, hence the FreshNeck text with just an outline of a tie.

How would you describe your brand?
FreshNeck is an elevated brand, with an elevated consumer. We spend a lot of effort and money in curating the best brands and products to work with. We cater to the “Modern Gentleman,” a man who has a unique style that represents his personality.

How do you think that you stand out in a competitive market?
First, our business model, leveraging collaborative consumption, separates us from 99% of the competition. It allows us to create customer value, while also bringing down costs, which are then passed on to those same customers. As a company, we also focus on maximizing the customer experience, whether that be curating the best Collection or customer service.

How many people work for FreshNeck? What are some of your key positions? Are you growing? In which areas are you growing?
Apart from the two co-founders, FreshNeck has one full-time employee, who is our Office Manager, and handles much of the day-to-day operations. We also always have a few interns on hand, ranging from photographers and graphic designers to social media and blog interns. We are just now reaching an inflection point of growth, and will need to bring on some full-time team members to scale efficiently. Specifically, we are looking to add a CTO and CMO.

How would you describe your corporate culture?
As a small team, we keep things pretty loose and casual. The office space is open, so we are always brainstorming, and everyone knows what’s going on with the company, even if it’s not in their realm of responsibility. We have a culture where there are no bad ideas, so some weird things get tossed out there.

Who is your typical customer? How would you best describe them?
A typical FreshNeck member is a 25-35 year old male, often a client-facing professional such as an attorney, banker, accountant, or real estate professional. He takes pride in his appearance, but does not want to overspend for accessories he’ll only wear a few times. He also values his own time, and does not like the traditional shopping experience of a department store.

Can you give me an idea of your marketing strategy? How do you get new customers?
We have a multi-pronged marketing strategy, as we have to be quite lean. Most importantly, is referrals and word of mouth. Our current members are the best source of new business.

Additionally, we like to get our product in the hands of influencers. This can mean a fashion blogger, or just someone who is looked to as a “style leader” at his company of 100+ people.

We also partner up with other companies, from the brands on our platform, to other menswear brands with similar demographics. This allows us to leverage resources, as well as each other’s audience.

What tactics do you use to grow your online community?
It’s not so much a tactic – but we focus on creating original and engaging content, both on our own blog and on all social media channels. From fashion commentary, to designer highlights, to outfit inspirations, we are a destination for content, not just a service.

What strategic partnerships have you developed in terms of marketing and promotions?
Most of our strategic partnerships come from other menswear brands, such as custom suit and shirt makers. We’ve had (or have upcoming) partnerships with Michael Andrews Bespoke, Black Lapel, Arden Reed, and Alabaster & Chess. We’ve also done a pop-up shop with Everett Clothing, Pengallan, and The Collaterals.

I hope you enjoyed this interview. Dave provided the discount code above to say thanks to you for reviewing his company. Check back for future brand interviews. LaunchMob Media conducts interviews with brands big and small to highlight how companies are creating interesting and authentic brands. If you’d like to be considered for an interview on the BrandFuel Blog, please contact Ken DeGilio, Founder/CEO, at Ken at LaunchMobMedia.com.

 

The Importance of Quality Content on Facebook

BrandFuel Guest Blog: The following blog post is from my online neighbor, Eric Taylor. Eric, a writer and business developer for Qwaya, found LaunchMob Media via the Internet and wanted to share this information on Facebook. LaunchMob Media provides social media strategy and content marketing solutions for Facebook and is always interested in promoting how brands build their online communities. Enjoy!

For outsiders looking in, Facebook might seem like everything’s about popularity. In fact, much of it is expressly set up to appear that way. A user’s profile page displays their friends, their many different interactions, and the number of Likes they have received on their posts. Some bend over backwards in order to urge people to give them Likes on their posts, acting as if a thumbs-up is the be-all, end-all of social interaction.

But it’s incredibly important to note that this is something very unimportant to businesspeople who want to use Facebook to brand. While a regular user might be trying a slew of tactics in order to break the world record for Likes on any given post, this isn’t a metric that’s going to make much difference for your business.
Instead of focusing on receiving so many Likes, savvy businesspeople on Facebook focus much more on the actual quality of their content. With quality, engagement increases, conversions increase, and the bottom line ultimately increases. With Likes, you may end up getting a few more Likes.

Why “Likes” Aren’t all they’re cracked up to be
It can be said a thousand times over and still there are some using Facebook to brand who simply don’t want to hear that Likes aren’t that important for the success of a business. This may have to do with the fact that receiving a bunch of Likes is an ego boost. That’s certainly the case with the average user, and people in control of brands are still people after all. Or, of course, it could be because brands feel as if Likes are going to bring more people to the page, so they play the numbers game of “more recognition equals a larger audience.”

But the size of an audience can be extremely misleading in social media marketing. If you’re in the business of selling PC security suites, for example, and happen to put out an entertaining infographic or video that receives a bunch of Likes, you might not be receiving any from people who have an interest in even knowing about your product, much less purchasing it.

Playing to the crowd specifically to receive Likes is going to attract the type of individual who views material like memes and rage comics and who also tries to receive Likes on their postings – only for different reasons. This is who’s primarily going to be Liking your material when you play to a crowd. Playing to your niche with quality, however, ensures that your material is going to be appreciated by the people it was meant for.

There’s nothing wrong with Likes. Having a popular brand is very important, and Likes can help in the process. But when it’s all said and done, only quality can help you build a real business.

Reasons to Emphasize Quality
It has long been said that content is king on the Internet, but it’s four months to 2014 now and everyone and their brother is churning out content at a breakneck pace. What rules the land is quality, and there’s no way around that.
There are many different reasons you want to focus on the quality of your material instead of focusing on receiving likes. Here are just a few of the many legitimate reasons:
• Quality is greatly appreciated by the audience you’re actually targeting
• The value of your content is able to shine through when you’re focusing on quality
• Emphasizing quality is going to help you convert more fans to legitimate followers and more followers to customers
• Quality is great for your overall reputation as a brand trying to compete with other businesses on a site like Facebook
• Taking the time to construct and release quality material shows professionalism on your part
• Your fans actually have something of value to look forward to and to return for when you post quality
• Quality shows that you’re willing to cater to the actual needs of your base instead of humoring the populous

As a brand on Facebook, you shouldn’t stop putting out material that you suspect people may Like, share and engage with. But if all you’re doing is chasing after Likes, then you’re missing out on what’s really important in this type of marketing.

Eric Taylor is a social media enthusiast, freelance writer and business developer for a Facebook ad campaign tool – Qwaya.

What I learned from my Digital Vacation…

Do you need to #Unplug?

Fast Company’s July cover got my interest.  The title reads: “#UNPLUG – My life was crazy. So I disconnected for 25 days. You should too.”  I took the quiz to see if I was a “digital addict.” It wasn’t a surprise that my scores were off the charts. It was time for a digital vacation.

With a short vacation approaching, I decided to take the challenge.  Ok, so my #UNPLUGGED time was a very short-lived, just seven days. I checked out of all social media and email monitoring to spend some quality time with my family. To be honest, I did cheat some. I logged-in occasionally, made a few posts, and chatted with a few friends. I also figured I had to tweet and post the #unplugged hashtag. – yet another sign of a digital addict. I even found this on my Facebook wall during by digital vacation…

Overall this was a great experience to break from the constant flow of social media overload that I see happening all around me. With new social media clients, I had been focusing on trying to keep up with all the posts, community engagement and constant updates.  It gave me some insight on breaking through the clutter and how to be more effective during my time online.

I wanted to share my insight from my digital vacation with you…

Know Your Priorities – There is some important, time-sensitive information to share via social media and other info that can be avoided. Take the time to know the difference.

Identify Your Gatekeepers – Some people are great gatekeepers for information and updates. This could be within your industry if you are a professional or those in your inner circle who share important news. Don’t forget the Party Planners and the News Junkies, who could also be important to identify.

Quality Time Counts – There is no doubt that more and more people are spending more time on social media and for businesses that means the opportunity to gain new clients and customers. By getting your “brand” in front of the right people, you’ll continue to grow and expand. It might be time to schedule your social media time. Remember, time is money; so think how you can best spend your time on social media.

Go Pro – Create social media posts when you have time and then schedule them for the most engagement with your online community. If you have a business, using services like Hootsuite.com and PostPlanner can help make this process manageable. You can publish your blog posts directly to your social media with the help of NetworkedBlogs.

Take Your Own Digital Vacation –  If you think you might be a digital addict you should plan to take  your own digital vacation. I’m sure you’ll have some great insights that will make your online experience even better when you return.

Here’s the FastCompany article, if you need some help getting started with your own digital vacation: http://www.fastcompany.com/3012521/unplug/baratunde-thurston-leaves-the-internet

Are you a digital addict too? Let’s continue the conversation about making the most of our online/offline connections. Leave a comment about your digital vacation.

How to Grow Your Own Social Currency

Why Clout Matters and Why Klout Doesn’t Matter. Or Does It?

I’ve conducted many social media trainings and helped many individuals with their personal branding over the last few years. When talking about personal branding and their online influence, usually there are questions about Klout. I try not too get to deep into conversations about this promotional tool that measures online influence based on interactions and depth of connections. However, there are some important aspects to consider about your own personal clout.

There will continue to be discussions about Klout.com and Kred.com as reliable ways to measure a person’s online influence. I don’t think one’s Klout score is of major importance but the bigger topic of personal branding is critical and how we conduct ourselves online and IRL (in real life) and that it translates into how people perceive our own personal brands.

 

I’ve blogged about the importance of telling and owning your CEO story and I’ve shared about my own journey to create my personal brand but this is a topic I believe to be critical for CEOs in building their online brands. Helping CEOs develop a strategy for their own stories should be the first step in developing a more meaningful brand story for their own company. This is not a new topic. I’ve guided CEOs and directors with their own stories and speeches – before the early days of the Internet. There was a time when a joke smothered with a few clever quotes and a lesson was the typical formula used… Now, thanks to the Internet, technology and our fast-paced lifestyle, (and of course TED.com) we expect more from speakers. We expect authenticity and transparency from our speakers along with their expertise from their own point of view.

So, how does this relate to your clout and your Klout score? People want to know what you are passionate about, what you stand for and what you excel at. It’s like looking at Nike or Apple and thinking “champion” and “cutting-edge technology”, respectively for these brands. What are people’s perceptions of you? If you were to create you own clout score – what do you think that score would be? You don’t need Klout to tell you if you are influential or not. Everyday you are building your own clout or Social Currency.

 

If you are ready to improve your online influence, I would recommend that you sign-up for Klout. After you sign-up, you should review who influences you and what topics you are influential about. Is that what you want to be known for? You can review my topics here. (As your score goes up, there are some great promotional perks too.)

What you should do right now…
If you are new at this, ask yourself these questions:
Who influences you?
What are you reading?
What are you really passionate about?
What and how often are you posting online?
What do you want to be known for?

If you are a pro at this, you can benefit by reviewing the following questions:
Have you narrowed your professional focus or area of expertise?
How often are you writing about what you are passionate about?
How can you create deeper and meaningful connections with those in your network?

Let’s keep the discussion going…
I want to help you grow your Social Currency because I know it’s that important in building your own brand and building your company’s brand.  I invite you to leave a comment below.
• What questions do you have about improving your Social Currency?
• Would you share your success stories here?

LaunchMob Media is a HootSuite Pro Solution Partner

LaunchMob Media is proud to announce that we are now a HootSuite Solution Partner.

HootSuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. Key social network integrations include Facebook, Twitter, LinkedIn, and Google+, plus a suite of social content apps for YouTube, Flickr, Instagram, Yammer, Tumblr and more.

In early 2013 HootSuite hit 6 million users, including 79 of the Fortune 100 companies. Along with HootSuite’s web platform, 50% of users access the dashboard through their mobiles including iPhone, Android, and iPad.

There are many benefits to HootSuite Pro
Engage: Optimize your audience engagement by creating search streams, scheduling messages and monitoring all of your social network profiles from one customizable web and mobile dashboard.

Collaborate: Invite clients and colleagues to participate in your social media management. Assign messages for follow up and share streams, helping you increase efficiency.

Analyze: Measure your efforts using over 40 social analytics modules to build and share custom reports. Or select from one of our pre-made templates for quick and easy reporting.

Secure: Share access with team members without compromising security. The team permission levels and advanced sharing options ensure you remain in control of your valuable social profiles and accounts.

Sign up for a 30-day free trial of HootSuite Pro now: http://hootsuite.com/p_10186?d=pro

HootSuite - Social Media Management

LaunchMob 3.0

As a professional writer, even I know the significance of this quote in today’s online world…

“A picture is worth a thousand words.” Napolean Bonaparte

As CEO of LaunchMob Media, I’ll be updating you on LaunchMob’s third year. I’ll be busy but I hope you will join me as I continue on this journey to “launch” brands and build “mobs” for my clients through brand journalism. There are so many stories to tell…

Ken DeGilio, Founder/CEO & Chief Brand Storyteller
LaunchMob Media

From the outside, being an entrepreneur looks great.

(Featured Guest Article by Alexander Heyne, Founder, Milk the Pigeon & Modern Health Monk)

Everywhere you turn, in INC magazine, Entrepreneur and Forbes, you read stories of young 20 somethings who sell companies for 20 million dollars, poor artists who become overnight successes, and other anecdotes that make it look like a dream come true to become an entrepreneur.

The reality though, is something very different.

Here are five harsh truths about entrepreneurship.

#1 You don’t deserve anything

For some reason, as a kid who worked hard, I figured I deserved the world. I would look at the people around me and think “I work way harder than these people, I deserve way more.”

There’s a funny thing about feeling you deserve something though. It’s a human invention. Tigers aren’t sitting around the jungle thinking “I’m starving and my pups are dying, I deserve some food, so send me it!”

No, if tigers are hungry and their pups are starving, they hunt and hunt and hunt until they catch food, or starve to death. The options and choices are quite easy. In other words, they do what it takes.

Many rookie entrepreneurs learn this quickly too – it doesn’t matter what you think you deserve, or where you want to be, the only thing that actually matters is that you put your ego aside and do whatever it takes to get the job done.

There are no guarantees.

#2 Success in school does not equal success out of school

Let’s face it. In school we’re bred to become good employees. To follow directions. To fill in the bubbles right. To pick the correct answers and think inside the box.

But once you get out of formal schooling, it’s a whole new world.

Suddenly, initiative and creativity are prized and rewarded – in fact, it’s almost backwards.

Good employees take orders, do things as you tell them (without questioning you), think inside the box, and are very good, predictable cogs in a machine.

As an entrepreneur, almost none of those things are important.

You have to be incredibly creative, hard working, a networker, a people person, a marketer, a salesman – in other words, irreplaceable. You have to wear many hats.

You have to be up for learning as many skills as you need to succeed. It’s not a walk in the park if you’re not passionate about what you’re doing or the mission you’re committed to.

It requires a totally different bucket of skills.

#3 YOUR passion doesn’t matter – but passion DOES matter

Another harsh truth – passion is incredibly important, however, it’s irrelevant to your customer. Your customer just wants something that solves their problem.

When I go into Best Buy, as a typical consumer, I could care less if you like selling me TVs. I just want a great TV for a great price. And no, I’m not a jerk – this is how virtually all customers are when they come into your shop.

‘Help meeeeeeee” they are saying. “Give me a good priceeeeeee” they demand.

So many entrepreneurs start a business because they can finally do work they are passionate about, but this sometimes backfires and becomes their overwhelming obsession.

They get so caught up in finding and living their passion that their business is slowly dying and surrendering because they forgot the only thing that actually mattered: the customer. The market. Demand.

These are all incredibly un-sexy, but I definitely put this in the top 5 reasons why new entrepreneurs fail. An overemphasis on making yourself happy, instead of the overemphasis on making the customer happy and satisfied.

Does that mean passion doesn’t matter? Hell no!

Passion is 10x more important when you work for yourself because you have to keep yourself motivated every single day. You control your income.

In a 9-5 (depending) it doesn’t matter what mood you show up in, as long as you show up, you get paid. Dozens of my corporate friends sit on Facebook half the day in their jobs and get paid.

When you’re on your own, passion is important. Just don’t forget that how much you’re passionate about solving your customers’ problems is king.

#4 Hard work doesn’t matter…. work matters

“You’ve got to want it as bad as you want to breathe.”

“Work until your eyes bleed.”

“You have to sacrifice everything you love in order to put in the hours.”

Have you heard all of these entrepreneurial pieces of advice?

Well I say they’re total bullshit.

They all give the illusion that every form of work is hard, and that only work that is hard is real work.

In my experience, whether or not the work is hard is all a matter of psychology and personal interest – going door to door 100x a day is fun for some really outgoing people who love the challenge. Another person might dread it, and the day drags on and on. Is it objectively hard work? Nope.

Hard work is really subjective. Hard is not the requirement. Work is.

No matter what you do, you have to keep showing up. You have to do the work, regardless of whether or not it’s hard. Some days it will be. Some days it won’t.

Sometimes it just takes a shift of mindset to love the work. Sometimes no matter what you do, the work sucks.

Rather than thinking you have to put yourself through hell as an entrepreneur, just remind yourself of the commandments 1-10 for being an entrepreneur:

Do the work.

#5 Be prepared to fail

Being an entrepreneur means failure. Period.

If you aren’t failing in life and work, you aren’t trying new things.

Rather than viewing failure as a stone wall which you can’t pass, view it as what it is: an experiment.

You try an experiment, you collect data. You collect data, you make new calculated moves. Rinse and repeat.

If there were ever a formula for becoming a successful entrepreneur, it would be this: run as many experiments as possible.

Let’s say to want to figure out a way to market a new invention you’ve made. It’s a robotic nanny that automatically does the dishes for you (I could use one). You know it’s useful, you just don’t know who’d buy it.

So you come up with a list of experiments and a hypothesis:

A. Rich people would like them

B. Busy people would like them

C. Executives would like them

Then you choose a specific experiment to undertake:

A. Marketing to rich people online

B. Marketing to rich people in person at trade shows

C. Marketing to rich people in person by selling B2B

D. Marketing to rich people in person by selling B2C

You do an experiment, and you collect day. Ditch what doesn’t work, go with what does.

Some of your experiments will fail. Some will succeed. But ultimately you are taking the guesswork out and getting important data for the future.

Being an entrepreneur means becoming best friends with failure.

The life of an entrepreneur

The life of an entrepreneur is not easy. But for many people they simply describe it as a “calling” – without which, they wouldn’t be happy. For many people, it’s not a choice, but an obligation. A compulsion. Destiny.

Hopefully these five truths won’t scare you away from finding your work, but will help confirm in your mind that this is indeed what you want to be doing.

————————————


Bio: Alexander runs Milk the Pigeon, a site geared towards lost 20 somethings who want to find freedom through entrepreneurship, and Modern Health Monk, a health site for people who have health problems caused by 21st century life.

Get Social with Your Press Release

There are some great lessons to learn when Internet marketing, networking, public relations and social media collide. I wanted to challenge you to think about your brand’s story and how you can use Social PR to help tell your story. I wanted to share a few lessons and provide an example of this using my recent experience with the launch of Lake Nona Networks.

Lake Nona Networks, a new networking group, met for the first time on Wednesday, January 16, 2013 at Nona Tap Room in the Lake Nona community of Orlando, Florida.  This is a new networking meetup for entrepreneurs and professionals in Lake Nona, also known as Medical City, a new neoclassical community with a focus on health and wellness in southeast Orlando.

Here is the social media release: http://www.prlog.org/12053738-lake-nona-networks-announces-its-first-meetup.html 

We can all agree that professional networking is a very important aspect of growing a business and we can also agree that gaining positive publicity is also critical for building our company’s profile in our community. So, to get the meetup promoted I created a Social Media Release to connect with my current online network.

It’s important to create a media release to establish the details in an online format that we can use to easily communicate to our own online networks – our online communities, bloggers and others in our community. We do this while building trust within our own communities. It’s designed to contain your all updated links, photos and videos, if available.

The shift from a traditional press release to a social media release is about taking advantage of our own circles of influence first. While it’s important to gain media attention, it’s not always the primary goal. I remember faxing press releases to media outlets in an effort to “get ink.” Now you can use services like PRWeb and Vocus to manage and distribute your media releases. While it might be critical to get the word out and promote the event through traditional media, it’s also very important to create credibility and build trust in your own circles first. It’s the core of word of mouth marketing and your Social Media Release is now the tool you can use for that. Use these tools to build your online communities and tell your own story!

 

Social Media Releases are built for the benefit of your online communities.  Here are six tips to make this process more effective:

  • Include dynamic links, relevant videos via YouTube and original photographs;
  • Have a specific and measurable goal for your release;
  • Track and share your results;
  • Engage your online friends in your Linkedin groups and on Facebook;
  • Tweet it! Distribute your custom content with appropriate hashtags;
  • Share it regularly to build your social communities;
  • Build an online presence by regularly updating your online pressroom.

Getting Started

I highly recommend PitchEngine as a tool for your social media news release but there are many others. You can tell I created mine using the free service, PRlog, but notice the intrusive ads and boring layout. If you are trying to get your message out there in a professional manner, PitchEngine provides a great service for a minimal monthly cost. This is one I created for one of my clients last year:

http://www.pitchengine.com/playlistlive/second-annual-youtube-event-to-bring-150-online-celebrities-to-central-florida

Why Reports Still Matter…

This goes back to having a marketing goal and strategy for every project you create. If you aren’t tracking and measuring your success, you’ll never be able to improve or grow your marketing efforts. I have some success tips for developing your marketing goals I’ll share in a future blog post.

Here is one of the screenshots from my online reports…

So, what are you waiting for?

Create your own social media release and share it here!  If you have questions about how to get started or how to use any of the tools above, leave a comment below.