Tips for Giving Online Recognition for Social Media Newbies
Sometimes when we are on Facebook or LinkedIn we forget how many people we are able to actually connect with. In today’s digital landscape, our influence extends beyond our own network and the content we create will last long after the thank-you card is forgotten.
BTW, the average attention span of a human being is only eight seconds…
If you are still reading this, here’s a further look at how limited our attention span is.
According to the National Center for Biotechnology Information, at the U.S. National Library of Medicine, the average attention span of a human being has dropped from 12 seconds in 2000 to 8 seconds in 2013. This is one second less than the attention span of a goldfish. That’s right, goldfish have an attention span of 9 seconds – 1 second more than you and I. Read it all here, when you have time: http://www.b2bmarketinginsider.com/content-marketing/thanks-social-media-average-attention-span-now-shorter-goldfish
Additional Statistics on Attention Spans:
- 25% of teenagers report forgetting important details about their friends and family
- 7% of people forget their own birthdays from time to time
- The average office worker checks their email 30 times every hour
- Typical mobile users check their phones more than 150 times per day (Mary Meeker)
- Content on the internet tripled between 2010 and 2013
- Social media sharing has doubled from 2011 to 2013
I am sure you realize how hard it is to capture someone’s attention and how hard it is to try to get your audience to react to a simple call to action like signing up for a newsletter. With this in mind, you can pay it forward to help out a client, a coworker, or a friend you’ve done business with to tell them you appreciate what they have contributed.
The purpose of this article is to guide you in giving some “Social Media Love” to someone you care about or someone who has done something outstanding for you professionally. I’m not sure about you but my Mom taught me to write thank-you notes for any gift received. In that way, giving online recognition is great way to show your appreciation to a client or colleague in a professional manner.
Due to our short attention spans, getting that online recognition is a tough act even from a loyal customer or client. So, let’s do this!
Here are some quick and easy ways to share some “Social Media Love”:
Let’s start with 4 basic tips for giving online recognition:
1. For Facebook, one of the easiest ways to show your support is to like, comment, and share. Like, comment, and share. It sounds easy but taking the time to do this might time a little longer than 8 seconds, so sometimes we forget to do the basic acknowledgement.
2. For Facebook, have you liked their company page? Have you added the page to your company’s FB page? Here’s a screenshot to show you how easy it is…
3. For LinkedIn, visit the person’s company page. By following their company page, you’ve given your support of the company and you’ve easily shared that with your network automatically.
4. For LinkedIn, writing a recommendation is one of the most important ways you can show your “Social Media Love”. This doesn’t have to be a legal contract. So even if you don’t consider yourself a writer, take 8 seconds and write whatever comes to your mind about how this person helped you or how they stand out from everyone else. Think of what specifically they did to assist you and write about that. You’ll also want to add how you knew the person and then you’ll want to think of a creative exit from the recommendation. That’s it. The rest speaks for itself online as your picture and your credentials are then included with the recommendation so don’t worry about not having enough to write. Less is more sometimes. Your friend will think you are awesome. And LinkedIn will ask the person if they’d like to write one for you automatically so you might receive some Social Media Love in return.
Interactivity is More Than an Online Game It’s a Token of Your Appreciation
If writing a recommendation is too involved, giving endorsements is the quick and dirty way to show that you care. If you are not familiar with endorsements, it’s LinkedIn’s built-in interactivity game to get you more engaged with your network’s skills and qualifications. It’s like giving out PEZ to your friends when you were a kid. It’s little and you probably won’t miss the time it takes to click ENDORSE. But, if you put a few seconds behind it, your endorsements and those of their network help make this person look like an expert in their niche. That’s huge when someone new is looking at them the first time for a possible photo shoot and they have 100 endorsements for Photography! Do that! It’s a good thing to do.
For a company’s website…
If the company has a blog, commenting about a recent blog post and then sharing it to your network not only shows that you care about what they do but it also links you to that company online. Promoting the blog link on your LinkedIn or Google+ would be a great way to help them promote their blog to your network and show your relationship to that company. Again, this type of “Social Media Love” takes a some thought and strategy but it’s not that hard and if you want to recognize their efforts in your industry this would be a great way. Since we are talking about time, I’m going to time myself from start to finish with this. I’m going to take a break first but when I come back, you’ll see how easy this is. (I think!)
Ok, are you ready for the results?
It took all of 5 minutes. I found a blog, wrote a response and I even posted it on one of my Facebook networking groups. I might be faster than most people and I do type unusually fast but my point is that IT DOES NOT TAKE LONG to interact and engage with someone you care about. I encouraged my business partner to do this activity and now he’s giving out his own “Social Media Love” to our professional network. You can, too!
As promised I gave you a few very simple things you can do right now to show your “Social Media Love” to someone who has done an outstanding job for you, even if you are not a social media ninja. In today’s world, having that Social Currency on your side is becoming more and more important in today’s business decisions. In the end, it’s about being appreciative through our new, online landscape. While writing thank-you notes might be a dying tradition, it’s fast and easy to give some online kudos this Holiday Season.
I am thankful for all of those in my online network. I hope this article helps you show your appreciation with our digital tools as the end of the year approaches and we look for ways to end on a positive note. Now it’s your turn. Pay it forward and get into the spirit of giving. Merry Christmas to you and yours!
Leave a comment below and let me know if you’d like some “Social Media Love” from LaunchMob Media.